WordPress is still one of the most popular platforms in 2019 for starting a new website or blog. With thousands of web users seeking to attract visitors to their site, you need to be prepared to stay ahead of the competition.
Search-engine optimisation or SEO is one of the most important methods of increasing your online visibility. Ensuring your website is SEO friendly will help your potential readers find you in search engine results. Below are some tips that will help you make your WordPress website SEO friendly.
1. Check the settings and structure of your permalinks
Many bloggers use rel=”nofollow” and rel=”noindex” tags when starting up to exclude their websites from search engine results before they are ready. Similarly, default permalink structure is more convenient for initial page development. Make sure that you change these settings as soon as you are ready to launch your website. Changing your permalinks will allow you to add searchable keywords to help boost your SEO rank.
2. Block all spam messages
Set up your integrated WordPress tools such as Akismet to filter out spam messages. Similarly, you tools can automatically add the “nofollow” attribute to all links in the comments. Pages full of spam in the discussions section rarely bring satisfaction to both users and search engine spiders.
3. Use caching plugins and reliable hosting
Nothing ruins your ranking results faster than poor website accessibility and sloppy user experience. Make sure that you have optimised your website to load within 2 seconds or less by selecting a good hosting platform and setting effective caching plugins for browser caching, database caging, page caching, and object caching.
4. Use internal linking
The use of internal links not only guides your audiences to your older posts but also builds a map for search engine bots allowing them to navigate your website more efficiently. This is beneficial for both boosting your PageRank points and increasing traffic to your previous publications.
5. Integrate links to social media
Most search engines like to appraise the effect of your posts on real users through the number of reposts on social media. Integrating the buttons for easy sharing allows them to track these activities more easily and drive additional traffic to your page.
6. Use responsive themes
This instrument increases cross-platform functionality and allows you to build the custom themes that make your website more recognisable and unique. Having a resource that looks the same on all mobile devices, PCs, and Macs is one of the most appealing options in modern online environment.
7. Publish new quality content regularly
While this advice seems generic, Bill Gates’ “Content is still king” motto remains true in 2019. You can get bonus points for publishing high-quality posts on a regular basis during the times of the greatest accessibility of your audience. Hint – run a proper user analytics to learn more about your audiences.
Keep in mind that even the most stellar content is not worth the time spent if it is not seen and shared by thousands of Internet users.
We hope that the recommendations provided above will boost your search engine optimisation results and allow you to draw a lot of high-quality traffic to your website! If you are looking for help improving your site’s SEO, why not check out our SEO services.