As a small business, you may not have the resources or time to implement your own SEO strategy. This can make SEO seem like an unnecessary and time-consuming task, however, search engine optimisation is essential for any online business. It helps bring in organic traffic, sales and leads passively in the long term. Therefore, employing SEO services for small businesses can be a great investment.
Here are the best features of SEO services that your small business can benefit from
Outreach and Link Building
Link building is one the most important parts of your SEO strategy. Links are the best way that search engines can determine the quality of a web page and search engines consider the quality, not just the quantity of links.
The only down side to link building is that it can be time consuming and difficult to obtain links, especially those of high quality. Typical link building techniques include email outreach, guest post outreach services and content promotion.
Taking the time find contacts, write personalised emails, write guest posts and send any necessary follow ups is extremely time consuming. Therefore, you would need dedicate a lot time and resource to this strategy each week. For small businesses, it can be difficult to allocate the time to link building.
Outsourcing to professional link building service can be the resolution to this problem. Therefore, leaving the business’s valuable time to be focused on more pressing matters such as product development and services.
Usually, these services already have a bank of contacts and relationships that they can use for link placements and outreach. This means that links can be placed within a small amount of time with trust worthy contacts which is beneficial for your small business’s SEO. Additionally, SEO services can write content for guest/sponsored posts and follow up to ensure the posts are published.
Additional Link Building Methods
If your business has already created outstanding content like skyscraper content or an ultimate guide, you need to promote it. Content promotion is essential for driving traffic and link building. However, having the contacts and knowing the right places to promote the content can be tricky.
Therefore, an SEO agency can use their experience and contacts to promote your content through outreach and build links to this content.
In addition, an SEO service can also monitor brand mentions. This where your business name is mentioned but does not have a link. Therefore, monitoring brand mentions mean the service can reach out to these websites to have the mention converted to a link.
With such an essential part of SEO being link building, investing in an SEO service for these tasks will be beneficial for any small business.
Another very time consuming part of SEO is competitor analysis. Which also comes hand in hand with link building.
You must monitor your competitors in order to understand how to compete with them effectively and evaluate their content to be better. Unique, valuable content with high-quality links can mean
Therefore, an SEO agency can analyse the competition by analysing their top pages, their rankings and the links they have to their content. This helps to build contacts for link building and outreach, finding new keywords to target, and content creation to rank higher than the competition.
An SEO service would be a beneficial investment for a small business as competitor analysis is also time consuming and can require expensive tools. SEO services will have access to specialist tools and know the most valuable information needed for search engine optimisation.
SEO Auditing and On-Page SEO
Technical SEO can be extremely complicated and overwhelming especially when it comes to user experience, page speeds, and website performance. For a small business, an in house specialist web designer or coder can be a huge cost.
Therefore, small businesses can use SEO services to outsource technical search engine optimisation. Even a few hours a week improving your website’s functions, speed, look and experience will be extremely beneficial.
On-page SEO is important for ranking highly in SERPs and for your website’s visitors. Improving these elements can reduce bounce rates. This means visitors spend more time on your website and explore other pages, which is also favourable with search engines. If visitors are bouncing from your site, this can indicate your page does not meet their query. Therefore, lowering the ranking of your page.
Therefore, technical SEO is another important element of SEO and services can greatly help small businesses with this too.
Will You Hire an SEO Service for Your Small Business?
With the complexity of SEO and how time-consuming it is, SEO services are clearly a beneficial investment for small businesses. The access to specialist tools, contacts and experience will be invaluable in improving your website’s SEO. Therefore, improving traffic, sales and leads your business can gain from search engines organically.