Starting with a SEO can be an overwhelming experience. This can create a number of doubts in the minds of new users. To clear all these doubts, we have compiled a list of 10 most popular SEO questions and their answers which will help you understand the entire concept of SEO better.
What is SEO?
SEO is an acronym for search engine optimisation. It generally refers to methods that can make your website more visible for the people who search for your product, service or brand, using search engines such as Google, Bing or Yahoo.
What’s the difference between organic and paid results?
The search results which appear in search engines for free and are purely based on the algorithm are known as organic results. Whereas, the search results which appear at the top or side of a search engine page are the paid results. These results appear at these positions as the link owners pay advertisers to appear on top of different searches.
How long does it take to get rankings?
SEO is a slow yet worthy process. The initial months are only dedicated to update your website and allow the search engine algorithms to index the changes. Based on your website, its exclusivity and the amount of work it needs, it normally takes 3 to 9 months to see visibly new rankings.
How long does it take to increase the traffic?
Website rankings and its traffic are correlated to each other. With an increase in your rankings, there will be a gradual increase in the traffic to your website.
Should SEO be continued after getting good rankings?
As the search engines keep on updating their algorithms, you may observe some fluctuations in your website ranking. To keep your website on the forefront, it is essential to continue with your SEO strategy.
How do I know if SEO is helpful?
Industry experts consider SEO as a long-term game with no fixed outcomes. However, you can keep a track of your metrics with the help of different data collection tools. Tools such as Google Analytics are efficient enough to determine the success rate of your SEO.
Is PPC required?
If you are looking for ways to supplement your SEO efforts, then Pay Per Click is an excellent way to do so. It will also be useful in enhancing the relevant traffic.
Should I add keywords to optimise my domain name?
Any domain name should be free from keywords used solely for the sake of optimisation. Choose a unique domain name which reflects your brand, company name or your work.
How many keywords should be used on a page?
While there is no set limit for using keywords on a single page, use of too many keywords can at times result in penalisation. Try to naturally add keywords to your content and make sure it does not appear as something irrelevant to the readers.
What are internal and inbound links?
The links appearing on you’re a page of your website to take users to another page of your website are known as internal links. On the contrary, the links which link other websites with your content are known as inbound links.