Does reading and watching videos on SEO take up too much of your time? Staying up-to-date with SEO is so important for your business and success. SEO podcasts can be the best solution for you and here’s why.
Why Podcasts for SEO?
We live in a world of visual culture where videos and pictures have become the main source of information. Yet, the popularity of podcasts remains surprisingly high. While most users can barely watch a 2-minute marketing video before losing interest, the average length of a podcast is around 43 minutes.
Why have podcasts become so popular?
Paradoxically, the key reason is that they allow for saving time. According to a report from Edison Research, those who listen to audio blogs are doing at least two tasks simultaneously. For example, you could work out or drive a car while listening to a podcast.
In addition to that, listening to an audio blog is an easy way to keep up with the recent developments and trends in the area of your interest. This is especially valuable for those who need fresh insights into the latest SEO trends. Especially due to its dynamic nature.
We’ve selected the 5 best podcasts to listen to if you want to keep your finger on the pulse of SEO.
1. SEO 101
First appearing in 2009, SEO 101 remains one of the most popular SEO podcasts.
The hosts of the show, Ross Dunn and John Carcutt have been in the industry for more than two decades. Making them incredibly suitable for this role.
Still, each of them has their own area of expertise, which adds to the depth and relevance of the podcast to a wider audience. Starting from SEO specialists and small business owners to the managers of large business entities.
In recent years, many renowned guests from the SEO industry have been interviewed by John and Ross. Covering a plethora of SEO-related issues, trends, and topics, starting from SEO link building to the role of digital experiences.
As of today, Ross and John have created more than 350 episodes of the show discussing the ins and outs of SEO. Hopefully, we will see more great stuff from these true veterans in the SEO realm in 2021.
Launched in 2016, the Experts on the Wire podcast has quickly become a force to be reckoned with in the world of SEO audio blogs. The podcast is hosted by Dan Shure who is responsible for almost all the production process, including music, audio editing, etc.
While Dan’s approach to the production side of his podcast is encouraging and motivating. Although, it inevitably lags behind more professionally done podcasts.
What is more important, however, is that by listening to the Experts on the Wire podcast, you can get insight into the latest SEO topics and trends. Dan tries to keep his audio blog as interesting and informative as possible by inviting prominent SEO experts on a regular basis.
Another SEO podcast hosted by two industry veterans, Mark Webster and Gael Breton, is the Authority Hacker Podcast. Following a casual and conversational format where they discuss various SEO-related topics. Including digital marketing, content marketing, search engine algorithms, artificial intelligence, etc.
It is a fantastic audio blog if you want to just relax and enjoy the discussion of topics to which the community demonstrates great interest.
Since both Mark and Gael are SEO experts, they not only discuss topics but also give their own point of view on the most interesting and challenging SEO-related issues.
However, the Authority Hacker podcast is pretty closed to blog outreach services and other marketing companies, as the hosts do not want to sell anything to the audience. At the moment, the podcast has more than 100 episodes of knowledge wealth for listeners.
Unlike the previously mentioned audio blogs, the Recipe for SEO Success podcast is focused on a specific audience, namely small businesses, freelancers, and bloggers. If you are an SEO beginner, the Recipe for SEO Success is a perfect place to start your journey.
The host of the podcast, Kate Toon, provides short but really helpful recommendations and tips on search engine optimisation, website building, as well as digital and content marketing. She also invites SEO and marketing experts for interviews occasionally, which adds depth, authority, and perspective to the audio blog.
By keeping things easy to follow and understand, Kate is trying to break down the perception of SEO as a discipline that only experts can handle.
If Experts on the Wire or SEO 101 are a little too much for you, MozPod is another great SEO podcast that would help you learn the basics of SEO.
The podcast is made by the team responsible for the SEO tool Moz. Its members know exactly what the audience needs and how to address these needs.
In most cases, the host of the show Brian Childs follows an interview-style by asking SEO experts simple questions that people are often too shy to ask. What does this or that term mean? How does this tool or process work? If you are an SEO beginner and still learning the nuances of search engine optimisation, you should totally add the MozPod podcast to your playlist.
Final thoughts on SEO podcasts
Although we think that these are the best SEO podcasts to keep your finger on the pulse of SEO. You should still consider the level of your SEO experience in the first place before subscribing and listening to the shows on the list.
If you feel that one audio blog is too overwhelming and technical for you right now, try another one. Besides, there are many other SEO podcasts you can select from in case none of the above audio blogs suits your expertise level, needs, or interests.
Listening to SEO podcasts is a great way to learn about the recent trends and developments in SEO and get access to new ideas and great mentors. They also can help you save time and do more for less. If used right, audio blogs can become a powerful assistant in learning your trade and becoming an SEO expert.