Are you getting started with SEO and want to check your progress? Or are you interested in monitoring your SEO to improve and draw more traffic and potential income? Whatever you need, monitoring your websites SEO is important in growing your business/website and improving its performance.
Why Should you Monitor SEO?
Monitoring your websites SEO is important in a few different ways:
- Reveal how your efforts are performing
- If there is an increase in traffic and where from
- Any changes introduced to algorithms and the effect it has on your website’s performance
- Compare yourself to competitors to see how they rank and what you can do to improve
- Analytics provide insight into your audience
Therefore, monitoring your SEO can offer huge information and potential insight into your website and the effect your optimisation is having on your websites performance.
The Best Tools for Monitoring SEO
Thankfully, there are plenty of tools that can help you complete these tasks, free and paid. using tools for monitoring your websites SEO is especially useful to free up time and gain you in-depth insights and data that you may not have access to otherwise.
Here are 5 of the best SEO Monitoring tools you can use:
Google as whole offers so many different types of free tools to use, including: Search Console, Analytics, Keyword planner and Pagespeed Insights. Overall, these tools will evaluate your search presence, links to your websites, analysis of your traffic and audience’s behaviour, as well as the loading speed of your website.
Therefore, Google tools are excellent for monitoring your websites SEO as they provide such vast information and data on your website. Use this information to understand how your SEO is effecting your traffic and audience to help you constantly improve performance.
2. Moz Bar
The Mozbar is a tool that offers all kinds of insights into websites and their ranking. Mozbar is highly intelligent and evaluates the Domain Authority (DA) of the overall website, the Page Authority (PA) of particular pages as well links to and from the website (Link Metrics).
Overall, Mozbar is a great tool to monitor your websites SEO and see how your domain is improving. I can also help highlight links to your website that you were not aware of, error pages which can negatively effect your SEO as well as your growing domain authority.
Ahref’s tool is similar to Mozbar and offers extremely insightful data on links, search engine ranking and daily reports on your statistics. You can use this tool for your own website as well as your competitors and understand your SEO ‘health’ much better.
Ahref’s will be an extremely useful tool for SEO based research, i.e. keyword research and finding popular content, this can improve your SEO work substantially. Therefore, with this research you make informed SEO choices and the analysis also provided by Ahref’s will reveal the results of your optimisation.
Semrush is predominantly used to research keywords. However, it provides a multitude of data analysing keywords, domains, backlinks and overall SEO information. Use Semrush to analyse your won domain ranking and page ranking within particular keywords. This SEO tool is also very useful to analyse the data of your competitors and how they rank for particular keywords.
5. Screaming Frog
The screaming frog spider is a tool used to audit your entire website. It provides data and analysis on error pages, duplicate content, missing titles and headers, URL issues and image information. This data is essential to monitor your websites SEO as all of these smaller issues can negatively impact your SEO ranking. Therefore, using this tool will save a lot of admin time checking through your website and can allow you to improve and correct errors quickly to not effect your traffic.