Should you Outsource your SEO?
If you are only just getting started with SEO you may be wondering if all the learning and struggle is worth it? SEO can definitely be a big learning curve and with little to no experience, it can be very overwhelming. So should you outsource your SEO instead?
The Pros and Cons of Outsourcing SEO
Outsourcing SEO means you are hiring an external company or person to provide a certain service and in this case, managing your websites SEO strategy, implementing a host of techniques, and monitoring SEO success.
Pros of Outsourcing SEO:
Learning SEO techniques and getting it right and successful can be an extremely lengthy process. If you choose to outsource your SEO, you have access to an experienced expert in this field that can implement successful techniques immediately. They have a much greater understanding of the algorithms and techniques and apply them to your websites needs.
Saves Time and Dedicated Management
Having an expert working solely on your business’s SEO means that you and your team can focus on other areas of your business such as: products, services, advertising etc. It takes the weight of SEO off your in-house team and the pressure of learning the constant changes of SEO are no longer an issue.
Additionally, having a dedicated SEO manager can be especially beneficial for your website, even for a few days a week. This is because SEO needs to be worked on continuously such a placing links, creating new content and updating the website regularly. You can trust with an expert that these tasks are being carried properly and consistently well.
External Point of View
Hiring someone outside of the business and with such expertise can be great for your SEO strategy as they will see the website from a different perspective. Any gaps in the SEO strategy, and improvements and errors will be noticed straight away. Sometimes, looking from a different angle brings new opportunities and ideas that you may not have had which will be very beneficial.
Cons of Outsourcing SEO
The cost of outsourcing can range quite significantly, depending on experience and if it is from a company or individual. This can be a scary investment for a small business but it also needs perspective. Having an expert, rather than learning from scratch, can be much more beneficial and provide the return on the investment. In addition, outsourcing can be less of an expense than hiring an employ.
Brand Identity and Loss of Control
A downside of having someone from outside the business can mean that your brand identity is risked. If they are not involved and not connected with your brand, can you trust that the SEO techniques portray the brands message? Hiring someone that is not involved in the business could be a risk.
Black hat SEO techniques are also used by companies as well as white hat SEO techniques. Therefore, you need to do thorough research into companies to ensure the techniques and strategies they use are what meets your business needs. Black Hat SEO can negatively impact your website and be more costly, what reputation do you want to create?
Ultimately, outsourcing SEO is your choice and there are both pros and cons to it. However, the pros of outsourcing can outweigh the cons for certain businesses, especially those new to SEO and struggling to implement successful techniques. Therefore, conduct research into companies and how they can benefit your business before committing to anything.