Maintaining relevancy is key when you’re operating on a budget, if you are creating content that is not relevant to your target audience then you might as well be flushing your money down the drain. In fact, producing content that is not relevant is more likely to harm the public perception of your company than actually promote your services.
A good way to maintain relevancy is to be diligent when researching online trends. It is also important that you develop an understanding of when a trend has died and steer clear of using them in future marketing campaigns.
Be consistent on social media
Being consistent on social media is one of the easiest ways to maintain a level of brand awareness. It doesn’t cost anything other than time to be consistent, and making sure that you’re always in the public eye is very important with regards to how your company is regarded.
Don’t rely on organic traffic
Organic traffic is important to any company, but when dealing with social media it is very important to make the use of boosted posting too. I understand that boosting posts can be expensive but it really does work in helping to generate leads. Realistically what you need to do is to plan when and when not to spend the money boosting posts because there are a number of factors that will affect how well your posts are received as well as the boost itself.
Understanding your industry and specifically your niche is hugely important when understanding how to best market your business. Talking with people in the industry itself can be a good way to not only get some free ideas and information but to also put the name of your company out there in the industry. People talk to each other a lot more than you think, so making sure that you’re part of the discussion is key. Not only that but connecting and interacting with your followers has a similar effect, if they know that you’re interested in what they think they are more likely to trust you.
Make the most of free advertising
‘Free advertising’ sounds a little too good to be true, but there is a growing trend amongst businesses that involves getting more involved with popular online forums. Apps and websites like Quora and Reddit are great places to get involved with your potential audiences and by actively engaging with these communities you are getting your name out into the right online circles. You can do this by either asking questions yourself or by answering them. The most important part of this tactic is to make sure that you are identifying the right place to spend your time.
Realise that your phone is your greatest ally
Using your phone to your advantage will have an impact on any marketing budget that you have. Your phone really can change the game and being able to be aware of the most recent news, trends and popular opinions can have a huge impact on how you create content. More and more things are becoming accessible by the phone, and you can keep up to date with what rival companies may be doing. It is also important that you double check all of the content you create on your mobile too, because if it is difficult to view there then you will be losing out on a tremendous amount of potential.