Every business wants to convert its website visitors into paying customers. But this can only be achieved if you are providing the best user experience to your visitors. A lot of websites tend to focus on the content and the design of their website, but do not place enough emphasis on user experience (UX). This could prove to be a costly mistake as it disengages potential clients. So, here are five simple ways to improve your site’s UX:
1. Optimise Calls to Action
One of the best ways to improve UX is to choose and implement the right calls to action. Each website wants its users to engage with the brand to the maximum possible extent. But it is easy to overdo calls to action. The best way is to be more subtle in your approach. You need to provide enough information on what you are offering, before you can put forward a call to action. This will build a more compelling case for your products and services. At the same time, it will also allow you to gain the attention of your visitors.
2. Improve Page Load Times
In today’s fast-paced world, attention spans are extremely short. People who are visiting your website are likely to spend only a few seconds before they move to another page. Therefore, you need to make sure that your pages load quickly. This can be done by using minimalist yet engaging themes. You could also compress your images to make the pages load faster. For more tips on what to do to improve load times, check out Page Speed insights from Google.
3. Improve Your Site’s Readability
If your content is great and your pages load fast, half your job is done. However, if your website does not have optimised readability, you are likely to miss out on customers. User experience is highly dependent upon readability. Try to use shorter sentences and use appropriately-sized text. This will help your visitors to engage with your website in a much better manner. Enhanced readability also makes your customers more likely to come back to your website in the future. WordPress plugins such as Yoast are great for analysing the readability of your pages and posts.
4. Avoid Overwhelming Your Users
Many websites make the mistake of overwhelming their visitors. You should not be making this mistake. The best way forward is to avoid long web forms, even if you require a lot of information from your visitors. Instead, you could look to ask users for short answers or provide them with multiple-choice forms.
5. Optimise Language Support
Every website needs to communicate with its users. A simple way to form a better bond with your customers is by optimising language support. By conversing with your visitors in their own language, you can ensure that you are building credibility and trust. Further, it broadens your potential audience and makes visitors more likely to return to your website. Local language support can go a long way in improving the experience of users.