Are you sending countless emails but having no success of progress in your SEO and email outreach? Feeling as though your emails are falling on deaf ears and not making the impact you want for your audience. Here are 8 effective tips on how to have more success in your outreach emails
What is Email Outreach?
Email outreach is an essential part of SEO and marketing strategy. this is because it is used to network within your niche and gain potential backlinks and shares infront of a bigger audience.
This contributs to your website’s SEO and has many benefits. Including improved traffic, higher conversions, brand trust and sales.
However, the challenge lies in being noticed. Admin accounts can receive hundreds of emails per day. So, what is going to make them click on your email? How are communicating with them? what is going to make a difference to both or your businesses?
These tips will help you stand out against the crowd and have more success with your outreach emails.
1. Set goals for your outreach email campaign
What kind of contacts are you reaching out to?
What result do you want?
When you have a focused and result driven campaign, you can easily identify the right contacts for the right result. As well as, enabling you to write clear and concise emails for the goals. This will make your email outreach campaign more successful.
The type of goals you can set include obtaining guest posts and link building, creating a network and strong relationships or prospecting for brand awareness. Any goal can be obtained through email outreach and you can tailor the goal to your current business strategy.
Goal setting also means you can research the right contacts for the goal. Doing going background research on the prospective contact is important to have the best chances of reaching your goal. You will therefore be sending relevant emails that can appeal to your contact.
2. Stand out email subjects
Email subjects can be difficult to make a massive impact because of the limited space. However, this is the first thing the recipient is going to see! It has stand out and catch their attention so they read your email.
Here are some ways you can do this:
- make it personal – do you follow them online and love their content, mention something specific they will notice and feel a connection to
- suggestive – perhaps you’ve seen a guest post of theirs on another website and have some suggestions or feedback, mention it in the email subject
- leverage words – add in some words that have been proven to increase open rates, for example, thanks for sharing your…
- emojis – you can even add an emoji to email subjects to make them slightly quirky and attention grabbing
3. Personalised body text
Generic, cold voiced emails are almost definitely going to be ignored. This is because it may obvious that you are sending emails out in bulk. Without personal touches, the email doesn’t create connection or build any rapport with your contact
Email outreach is going to be more successful when you address the contact personally. You can do this by referencing a recent blog or social media post, guest posts or even events. This also shows the effort and care you are putting into your outreach and building online relationships with those in your niche.
4. Value from your communication
You do not want to come across as spammy or begging for a link or retweet. This kind of communication is very one sided and doesn’t convey any value to your contact. This can make them less likely to respond when there is not a mutual benefit.
Therefore, you want to offer something in return. How is their help going to benefit them?
The value they obtain can be a quality piece of content that you want to contribute or sharing with your engaged community. Keep this concise and remember, they are doing you a favour so the least you can do is add value to them.
5. Add a call to action
You are reaching out to your contacts for a particular result. Without specifying this and being clear, the recipient may be confused about what you want to achieve from your outreach.
Therefore, add a powerful and clear call to action in your email. Typically, this includes a link to the article you want them to view or a document attached to the email. Direct their attention to it and suggest the action you want them to take.
You can also add your call to action more than once in your outreach emails. Include it in your initial pitch at the beginning of your email and again at the end.
You want to add context and reliability to your email. This can be done in the signature at the bottom of the email. Include website links, social profiles, a profile image or links to an event you have organised/contributed to.
This validates you as a real person and your contact may be open to a potential relationship. This is key in order to network and reinforce the value you can contribute to them. As well as establish interest and the contact can evaluate if you communication is in line with their mission, goals and community.
Sending follow-ups can be daunting. However, you may have built momentum with your first email and do not want to lose connection completely. Therefore, follow-ups are necessary to send follow up emails and not let your communication fall on deaf ears.
Follow-ups can be done through email, social media accounts or even calling them. There is a range of ways to follow up with your contacts and it is often recommended to continue to follow up for at least four weeks or until you receive a yes or no response.
Keep them brief and to the point or send a follow up like a new outreach email. It is up to you.
8. Track the campaign
Setting goals at the start of the campaign would be useless. You must evaluate and track the campaign to find out if have reached your goal. You can use an email provider such a Mailshake that offers in-depth metrics for your email campaigns.
Although, even without analytics you can measure the success of your emails. Such as the number of responses or undelivered emails. If the percentage is low, perhaps you need to find more reliable contacts or research more direct contact methods for them.
Additionally, you can look at the conversions and how successful the outreach emails were in obtaining the goal.
Smash your next email outreach campaign
With these tips in mind, are you ready to smash your next email outreach campaign? Setting achievable and realistic goals, executing emails effectively and attracting the attention of your contacts can be key for success with your outreach emails.