Maybe you are a beginner at copywriting or an SEO expert. Either way give yourself some credit for coming to this post and actively seeking to improve your practice. More than 40,000 questions are asked on search engines every second, so making your content stand out to improve outreach and climb the ranks is a must. In 8 easily actionable points we will explain how.
Unlock the Next Level with Your Keywords
Anyone who knows anything about SEO knows keywords are one of the starting points. You probably have some idea of what is relevant for your business. However, according to WordStream too many people are using keywords without reconsidering if those are still relevant for their business today. Evaluating your keywords regularly and making sure they aren’t too broad will only improve your SEO standing.
Write Content That You Would Want to Read
Let’s say you have a business that sells shoes. You wouldn’t care to read another article about last season’s old boots… so why would your potential customers. If you’re bored writing it, chances are your customer will be bored reading it… NEXT. Google considers dwell time which means if your post isn’t relevant or interesting, down your page goes in the ranking. New ideas will get clicks and engage the reader, increasing the reputation of your site.
Study Your Audience
Don’t be a know-it-all… it is essential to keep up to date with who you are selling to. Trends change and so might your consumer base. Keep an eye on who is reacting to your content (age, sex, income group) and what time you are receiving responses etc. Once you know who you’re genuinely dealing with, you can produce content which will work effectively and with your current client base.
Make it Pop
We live in a visual world… and when you learn that humans process visual stimulus over 60,000 times faster than words, only focusing on the writing would be crazy.
Let’s not ignore the points before, your article is significant, but including relevant images or infographics will attract readers and boost engagement. Examine the branding and design of your blog and/or media channels. Choose your visual language and keep it consistent.
Learn from Your Mistakes
Remember when you were studying, and you received reports or evaluated your progress… there was a reason for it! Keep track of your DA, likes or shares and make sure your posts are working. If you analyse your articles you can tweak and improve your strategy rather than wasting your time.
In addition some may not consider tweaking or improving older blog posts but it can be just as worthwhile as creating new content when you consider it could promote your link ranking to front page. Update inactive links, add the latest tech or include your new keywords (you didn’t forget point #1 did you?). And It takes less time than starting from scratch!
Short and Snappy vs Long and In-depth
Do you ever have an idea for an article but can’t find the words? Save your breath… or fingers. Research shows that longer content is found on high-ranking sites and is shared further. A smart strategy is to save the idea for a longer post like an ultimate guide or an in-depth topic focus. ‘Short and snappy’ should relate to sentences and paragraphs; make sure your piece is easy to read and coherent.
Graphic: 1,500 word per post, 5 sentences per paragraph, 15-20 words per sentence
Be Organised… All the Time
To keep your work coherent, be smart and plan it from the get-go. Plan subheadings, sections, and the overall outcome of the piece. That way you can be sure you are hitting the point which each section. Write everything down mindlessly and you could end up with an article that misses the point or double the time you spend working reorganising it. Remember dwell time… we want them to dwell on our easy to read article!
Make it Mobile Friendly
Over half of web content is consumed on a mobile phone so your content needs to be optimised for mobile. Google even considers the mobile site as the principal version of your site. Key objectives are to work on your website loading speed, create succinct headlines to fit a smaller screen and designing info-graphics that aren’t too wordy. This will make your content better for computer users too, so you are improving your outreach across devices.
Make a note of these 8 tips to make sure your content stands out and work on an action plan to implement them. There are different points to consider here, some which seem obvious, but don’t overlook the little things. The best part is that they are easy to put in place but will make your content stand out in a highly saturated market. If you need more guidance with Search Engine Optimisation be sure to get in touch with our team.