Client Case Study: Original PhD

This website specialises in academic writing and tutoring services for PhD students. It’s quite a competitive industry when it comes to SEO, as the industry is banned from paid advertising on Google, along with other search engines and some social platforms (i.e. pinterest). They were a client with a small budget, they had a tailored package as we also helped with on-site SEO.

Key points:

  • Website launched January 2019
  • January - April, producing content for the website, optimising the site and technical SEO
  • Link building campaign started May 2019
  • By June we had built 24 links, which had increased to 298 by December 2019
  • Now, position no 1 - 2 for keywords ‘phd writing service’
  • Annual turnover increased by 174% in 12 months
Backlinks as of June 2019
june 19 backlinks
Backlinks as of December 2019
dec 19 backlinks
Backlinks as of May 2020
may 20 backlinks

We also helped the client to achieve number 2 position for the keywords “phd writing service” - through the combined effort of on-site and off-site SEO

Original PhD

They also found a very positive increase in their organic traffic in 2020 in comparison to 2019: