SEO

What are SERPs and Why are they Important?

Person on laptop working on SERPs

Learning SEO can be very overwhelming as there is so much you need to know. If you’re an SEO beginner, you might not know what SERPs yet. This simple guide walks you through SERPs and why they’re important for SEO. What are SERPs? SERP stands for Search Engine Results Page. Meaning they are the pages…

Read More

The Best Features of SEO Services for Small Businesses

Online SEO services for small businesses

As a small business, you may not have the resources or time to implement your own SEO strategy. This can make SEO seem like an unnecessary and time-consuming task, however, search engine optimisation is essential for any online business. It helps bring in organic traffic, sales and leads passively in the long term. Therefore, employing…

Read More

The Future of Voice Search and What it Means for SEO

voice search device and smartphone

The world of SEO is always changing and developing. With new algorithm introductions like Google’s Bert and other trends in content which has huge effects in SEO. But, what does voice search mean for SEO now and in the future? More Consumers will own Voice Search Devices It is estimated that by 2022, 55% of…

Read More

The Biggest SEO Trends of 2020 So Far

graph trends for seo 2020

With constant updates across search engines, SEO is always changing. You have to adapt and learn SEO techniques so that you and your website maintain traffic and success. To be ahead of the change we want to show you the biggest trends in SEO so far in 2020.  1. SERPs We have all seen the…

Read More

How to Adapt your Strategy during the Coronavirus Pandemic

strategy

We are seeing unprecedented times full of uncertainty and paths not walked before. But the question on everyone’s lips is, what does this outbreak mean for online business? The effects of Covid-19 are fast-changing and the way a business adapts to these changes is imperative to its survival of this pandemic. Many businesses have seen…

Read More

SEO for Dummies: The Basics of Getting Started

Google in m&ms for SEO basics

SEO can be a minefield and is always changing. This is a short guide to the basics of getting started with SEO. What is SEO? Search Engine Optimisation is a technique used online to improve a website’s ranking in organic search, especially on Google. This is done because the higher your website ranks on the…

Read More

How Brand Image can Help Improve SEO

branding

You may be wondering, what does branding have to do with Search Engine Optimisation (SEO)? If you are just getting started with SEO, it may seem like the focus is purely on keywords and link building to really improve your website’s ranking. However, your business’s branding and brand image can contribute and improve your SEO…

Read More

How to take a PR Approach to SEO Outreach

digital-marketing-letters

PR (Public Relations) is the process of managing communication between a company or person and the public. It does not involve paying for advertisement but instead relies on organically sharing information to inform and educate. How does PR relate to SEO outreach? What is a PR Approach to SEO Outreach Often, websites want to share…

Read More

Should you Outsource your SEO?

outsource-seo

If you are only just getting started with SEO you may be wondering if all the learning and struggle is worth it? SEO can definitely be a big learning curve and with little to no experience, it can be very overwhelming. So should you outsource your SEO instead? The Pros and Cons of Outsourcing SEO…

Read More

The Best Metrics for Analysing your SEO Progress

seo-metrics

Implementing SEO strategies and techniques are very important for your website and its success but how will you know if you are making progress? Monitoring various metrics is also very important for your strategies in order to improve them, focus them and see your hard work paying off. Here are 4 Metrics you should be…

Read More