Online Marketing

Sometimes following a trend can feel counterintuitive. Surely being innovative and out there is more significant and impactful in the marketing world? While this might be true, digital marketing trends can actually help. Allowing you to understand and employ current techniques that are working to help your business’s success. Here are 10 digital marketing trends…

What is blogger outreach? Blogger outreach, also known as influencer marketing, is where a business approaches a blogger or influencer to write about, review and recommend a product or service on their blog. This technique leverages the bloggers or influencers audience in exchange for free products, access to a service or a monetary contribution. Although…

All businesses are different, even those with similar products. As a result, there are a huge range of marketing methods and strategies. The selection of key strategies based on your individual business is crucial. The success rate of marketing methods heavily depends on selective marketing objectives, targeting, budget, location, among others. Therefore, there are a…

Maintain relevancy Maintaining relevancy is key when you’re operating on a budget, if you are creating content that is not relevant to your target audience then you might as well be flushing your money down the drain. In fact, producing content that is not relevant is more likely to harm the public perception of your…