Online Marketing

How Brand Image can Help Improve SEO

branding

You may be wondering, what does branding have to do with Search Engine Optimisation (SEO)? If you are just getting started with SEO, it may seem like the focus is purely on keywords and link building to really improve your website’s ranking. However, your business’s branding and brand image can contribute and improve your SEO…

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How to take a PR Approach to SEO Outreach

digital-marketing-letters

PR (Public Relations) is the process of managing communication between a company or person and the public. It does not involve paying for advertisement but instead relies on organically sharing information to inform and educate. How does PR relate to SEO outreach? What is a PR Approach to SEO Outreach Often, websites want to share…

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How To Choose The Right Marketing Method For Your Business

marketing

All businesses are different, even those with similar products. As a result, there are a huge range of marketing methods and strategies. The selection of key strategies based on your individual business is crucial. The success rate of marketing methods heavily depends on selective marketing objectives, targeting, budget, location, among others. Therefore, there are a…

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6 ways to make the most out of your online marketing budget

online marketing

Maintain relevancy Maintaining relevancy is key when you’re operating on a budget, if you are creating content that is not relevant to your target audience then you might as well be flushing your money down the drain. In fact, producing content that is not relevant is more likely to harm the public perception of your…

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