What is blogger outreach?
Blogger outreach, also known as influencer marketing, is where a business approaches a blogger or influencer to write about, review and recommend a product or service on their blog. This technique leverages the bloggers or influencers audience in exchange for free products, access to a service or a monetary contribution.
Although this kind of exchange may seem like a large financial investment, it will surely be worth it. Below we’ve outlined 6 benefits of blogger outreach and ways it will benefit your business in the short term and long term future.
Benefits of blogger outreach
Blogger outreach and influencer marketing is becoming an increasingly popular means of advertising. Traditional advertising or online advertising can rack up quite a cost over time. Although there are many parameters to help target your ads to the right audience, there is still significant testing to do to ensure you’re reaching the right people and obtaining the necessary conversions.
However, with blogger outreach, your target audience is already visiting and pursuing the blogger’s content. These visitors are also likely to be huge fans and followers of the blogger which can lead them to be more influenced by their content and opinions.
Therefore, blogger outreach inserts your business in front of your target audience without the need for testing and with potentially, much higher conversions. Making this an extremely desirable and effective method of advertising.
Builds trust with new visitors
Bloggers and influencers with an established following have built up massive amounts of trust with their audience. Using their voice to share your product or service and their followers trust their opinion.
With blogger outreach, your business or brand can borrow and tap into this trust for new and existing customers. Bloggers can strengthen your brand and brand trust because of their influential position in the industry. Therefore, helping to build your brand and bringing new, warm leads to your website.
Cheaper than other advertising solutions
As mentioned in the first point, advertising can require lots of testing and incur high costs in order to be effective. Whereas blogger outreach can be much more cost-effective by offering a one-off payment or product. The benefits of this advertising far outweigh the costs, making blogger outreach an extremely useful and attractive investment for any business.
Helps with link building
Another such benefit of blogger outreach is link building for SEO. Link building is a significant element of search engine optimisation (SEO) and is well known to be one of the top-ranking factors used by search engines.
Influencer marketing will naturally include links to your brand or product pages in order for their audience to come directly to you. Not only do leads follow these links but so do search engines. Providing your website with much-needed link juice to boost your ranking and SEO.
Your business can benefit from increased organic search traffic and boosted sales as the number of high-quality backlinks increase. Therefore, blogger outreach allows your business to benefit from the initial traffic increase from the content as well as long term traffic increases from SEO.
Increase your online presence
Being active online and making your business’s presence known is also important for your business. To help build your brand and also encourage traffic and new leads to your website, it needs to be discoverable and accessible for your target audience.
Increasing your online presence using blogger outreach contributes to better search engine rankings and expands your brand to more platforms. Therefore, blogger outreach puts your brand in front of their eyes and gains their attention. Helping you to create loyal customers and followers.
Creates industry relationships
Influencer marketing involves reaching out to potential bloggers and influencers for their partnership. For this to be an effective strategy, you need to build positive relationships with bloggers and influencers. Building positive relationships is extremely important to ensure the deal goes well and ensuring you both benefit from the relationship.
Often, cold emailing contacts with such a significant request can lead to rejection straight away. Especially with bloggers and influencers, they need to trust in your brand and business before recommending something to their followers.
Therefore, you may need to invest time into building a relationship before benefiting from influencer marketing. However, it will still remain an essential and worthwhile investment for your brand. This relationship can also bring other opportunities in the future. Perhaps to promote new products with the same influencer or be recommended for other potential blogger collaborations.
Final thoughts on blogger outreach
Ultimately, blogger outreach offers significant benefits for your business. From both the investment in time to build a relationship and the offering of payment or products for their recommendations. Your business will benefit from the trust, target audience and link building opportunities that bloggers offer. Therefore, blogger outreach is a worthy investment and successful advertising option for your business.