SEO (search engine optimisation) is a process of improving the position of a website in organic, non-paid search, particularly in Google. The reasoning behind this, is that the higher your website places in a search means the more likely you are to gain traffic. As a marketing strategy, SEO has gained a lot of momentum.…
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The ultimate aim of any website is to attract audience and increase its web traffic. However, with the growing number of websites focusing on a wide range of subjects, maintaining a top rank on Google becomes difficult for many websites. As internet is a continuously evolving place, brands cannot solely depend on SEO to boost…
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It is well known that it can take years to forge a great reputation, consistent effort to maintain it and a single mistake to dismantle it. Reputation can affect the different aspects of businesses tremendously and is an interconnected element which powers itself, irrespective whether it is good or bad. Below are the top 4…
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The world of SEO is a steadily growing market and an increasing amount of tools are out there to help you to improve your website SEO. However, this may leave you wondering if paying for SEO tools is really worth money. What are SEO Tools? You may be wondering what an SEO tool is and…
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Are you getting started with SEO and want to check your progress? Or are you interested in monitoring your SEO to improve and draw more traffic and potential income? Whatever you need, monitoring your websites SEO is important in growing your business/website and improving its performance. Why Should you Monitor SEO? Monitoring your websites SEO…
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Your website acts as a showcase for your business. The content that you post on your website allows your prospective clients to assess your capabilities and also allows you to build a brand that users can connect with. In addition, content also helps improve website ranking across search engines. This in turn can lead to…
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Every business wants to convert its website visitors into paying customers. But this can only be achieved if you are providing the best user experience to your visitors. A lot of websites tend to focus on the content and the design of their website, but do not place enough emphasis on user experience (UX). This…
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Creating relevant and robust content is the of essence for your business’s growth online. Online content provides a platform to showcase the story of your business across different platforms and more opportunity to reach your audience. As per the estimates of Internet Live Stats, the internet is home to around 1.7 billion websites and 4.3…
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A meta description is an HTML element that is used to summarise the content of your page. These descriptions are one of the first things that a potential visitor sees. Meta descriptions can play a major role in making your marketing campaigns, but a lot of business owners or marketers do not pay enough (if…
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Although search engine marketing (SEM) has been around for almost 13 years, businesses typically struggle to use it when generating business leads. If you don’t know how SEM works, it can almost seem like magic. We have created this guide to provide a brief overview of how SEM can make a visible positive impact. 1.…
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