In today’s world, it can be seemingly more difficult to stay ahead of the competition. Naturally, companies adopt several SEO techniques in order to gain an advantage over others. While some of these techniques are fair, others can be deemed as unethical and unfair. One technique deemed as very unfair, is negative SEO. Negative SEO…
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WordPress is still one of the most popular platforms in 2019 for starting a new website or blog. With thousands of web users seeking to attract visitors to their site, you need to be prepared to stay ahead of the competition. Search-engine optimisation or SEO is one of the most important methods of increasing your…
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Surviving in the increasingly competitive market of SEO is a hard challenge for a newcomer. Because of this, the trial-and-error approach may not be optimal since you have to master your skills, control your marketing communication, and simply survive the initial ‘start up’ phase with limited resources. Here are some tips on becoming a successful…
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With emerging markets receiving access to quality Internet connections, search engine optimisation (SEO) has increased in value for modern businesses. In some industries such as software development or creative arts SEO is among the top 3 marketing platforms driving competitiveness. Despite its significance, however, there are a number of myths surrounding SEO; paying attention to…
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Marketing is a key component of both large and small business. If you are able to market your products and services effectively, it gives you a greater chance to succeed in the long run. This is especially true in the case of B2B products and services. The B2B marketplace is extremely competitive with a large…
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Maintain relevancy Maintaining relevancy is key when you’re operating on a budget, if you are creating content that is not relevant to your target audience then you might as well be flushing your money down the drain. In fact, producing content that is not relevant is more likely to harm the public perception of your…
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