Social media is one of the most important elements of any digital communication strategy. A survey by Statista reported that as of January 2019 the global average penetration rate of social media has been 45%. With approximately half of the world’s population using social media, it has become one of the most powerful digital marketing…
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The realm of content creation is growing at an unprecedented rate. The world of content provides remarkable opportunities including articles, blog posts, info graphics, social media posts, among plethora others. Therefore, following are the 10 different types of evergreen content for search engine optimisation. Designing Infographics Providing an info graphics for your blog post may…
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Every website owner seeks greater visibility for its website. Most businesses will either engage in white hat tactics or black hat tactics to do so. White hat tactics are generally promoted and proclaimed, however, utilising black hat tactics to improve the SEO and attract visitors are highly risky for your website’s popularity. Black hat tactics…
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Starting with a SEO can be an overwhelming experience. This can create a number of doubts in the minds of new users. To clear all these doubts, we have compiled a list of 10 most popular SEO questions and their answers which will help you understand the entire concept of SEO better. What is SEO?…
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Link building has played a crucial role in developing SEO as it impacts websites’ ranking significantly. In recent years, link building has gained more focus and popularity as an SEO technique. However, it is slowly being taken over by other factors of SEO and may not be so much of a focus for the future…
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Google has recently announced and introduced yet another algorithm to their search engine, but will it help your website or hinder it? And being that BERT is the biggest update since Rankbrain, it surely will have some effect on your search engine optimisation in the future. Here is every is everything you need to know…
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On-site SEO is essential to improve the ranking of your website. A well-optimised website ranks significantly higher on Search Engine Results Pages (SERPs). Below, we’ve listed 10 onsite SEO tricks you must do to increase your sites’ rank: Developing Quality Content It is near enough impossible for your website to rank highly without creating and…
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All businesses are different, even those with similar products. As a result, there are a huge range of marketing methods and strategies. The selection of key strategies based on your individual business is crucial. The success rate of marketing methods heavily depends on selective marketing objectives, targeting, budget, location, among others. Therefore, there are a…
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Maybe you are a beginner at copywriting or an SEO expert. Either way give yourself some credit for coming to this post and actively seeking to improve your practice. More than 40,000 questions are asked on search engines every second, so making your content stand out to improve outreach and climb the ranks is a must.…
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SEO (search engine optimisation) is a process of improving the position of a website in organic, non-paid search, particularly in Google. The reasoning behind this, is that the higher your website places in a search means the more likely you are to gain traffic. As a marketing strategy, SEO has gained a lot of momentum.…
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