With emerging markets receiving access to quality Internet connections, search engine optimisation (SEO) has increased in value for modern businesses. In some industries such as software development or creative arts SEO is among the top 3 marketing platforms driving competitiveness. Despite its significance, however, there are a number of myths surrounding SEO; paying attention to…
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Marketing is a key component of both large and small business. If you are able to market your products and services effectively, it gives you a greater chance to succeed in the long run. This is especially true in the case of B2B products and services. The B2B marketplace is extremely competitive with a large…
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Maintain relevancy Maintaining relevancy is key when you’re operating on a budget, if you are creating content that is not relevant to your target audience then you might as well be flushing your money down the drain. In fact, producing content that is not relevant is more likely to harm the public perception of your…
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