If you are new to SEO and just getting started, you may have heard of the Yoast plugin. This plugin is an excellent tool for creating strong SEO content for your website and gives hints on how to make your content better. Here is a step by step guide on how to install and use…
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You may be wondering, what does branding have to do with Search Engine Optimisation (SEO)? If you are just getting started with SEO, it may seem like the focus is purely on keywords and link building to really improve your website’s ranking. However, your business’s branding and brand image can contribute and improve your SEO…
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No matter what point you are in your SEO journey, you will need to know about no-follow and do-follow links, what they mean for your website and the benefits of both. This is because both types of links can affect your websites ranking and link building techniques as you go. What are the differences between…
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In today’s content filled world, there is so much competition and millions upon millions of pieces of content. So how do you make an impression on your audience and start ranking for highly competitive, trending topics? Skyscraper content could be the answer to your question. What is Skyscraper Content? Skyscraper content is a technique where…
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PR (Public Relations) is the process of managing communication between a company or person and the public. It does not involve paying for advertisement but instead relies on organically sharing information to inform and educate. How does PR relate to SEO outreach? What is a PR Approach to SEO Outreach Often, websites want to share…
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If you are only just getting started with SEO you may be wondering if all the learning and struggle is worth it? SEO can definitely be a big learning curve and with little to no experience, it can be very overwhelming. So should you outsource your SEO instead? The Pros and Cons of Outsourcing SEO…
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With millions of websites on the internet today, it can seem so difficult to make an impact and create great content to compete and stand out. Content is hugely important for any website and business as it brings readers, potential customers, builds relationships and can advertise products and services. Here are 8 unique ways for…
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Implementing SEO strategies and techniques are very important for your website and its success but how will you know if you are making progress? Monitoring various metrics is also very important for your strategies in order to improve them, focus them and see your hard work paying off. Here are 4 Metrics you should be…
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Are you new to the world of SEO? Heard of SEO but overwhelmed by the amount of information available? Perhaps you’ve just launched your website and aren’t sure where to begin? We totally get it. SEO is a complete minefield of ever-changing rules, tactics and updates, and if you’ve never done it before it can…
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If you are new to SEO, you may have no idea what a Canonical tag is and how you should use them. Google and other search engines are changing all the time and canonical tags are another technique to use to improve your website’s SEO ranking. Here is a short guide to using Canonical Tags:…
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