If you know anything about SEO then you know that backlinks are hugely important for boosting your website’s ranking. However, obtaining links is not always the easiest task and can be time consuming and expensive. So being innovative and experimental with your link building strategies is important. Traditional link building techniques include creating great content…
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On May 4th 2020, Google began rolling out its latest core update. 2 weeks later, it’s finally fully rolled out and so far, it is having massive impacts on search results. Additionally, there is no specific guidance out there from Google on how to deal with their core updates. Outreach Lab is here to help…
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Have you ever completed an SEO audit but were never sure what to look out for? This can be the case for many when audits return such huge amounts of information. This is a quick guide about the most important things that are easily forgotten or overlooked in your SEO audit. 1. Site Map You…
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If you’re a beginner to SEO, you may have heard of backlinking in order to increase your websites’ SEO and authority. It is clear that link building will still be crucial in 2020 for SEO so here are 6 easy ways to get do-follow backlinks. 1. Content and Email Outreach Creating great content should already…
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As a small business, you may not have the resources or time to implement your own SEO strategy. This can make SEO seem like an unnecessary and time-consuming task, however, search engine optimisation is essential for any online business. It helps bring in organic traffic, sales and leads passively in the long term. Therefore, employing…
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The world of SEO is always changing and developing. With new algorithm introductions like Google’s Bert and other trends in content which has huge effects in SEO. But, what does voice search mean for SEO now and in the future? More Consumers will own Voice Search Devices It is estimated that by 2022, 55% of…
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With constant updates across search engines, SEO is always changing. You have to adapt and learn SEO techniques so that you and your website maintain traffic and success. To be ahead of the change we want to show you the biggest trends in SEO so far in 2020. 1. SERPs We have all seen the…
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We are seeing unprecedented times full of uncertainty and paths not walked before. But the question on everyone’s lips is, what does this outbreak mean for online business? The effects of Covid-19 are fast-changing and the way a business adapts to these changes is imperative to its survival of this pandemic. Many businesses have seen…
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SEO can be a minefield and is always changing. This is a short guide to the basics of getting started with SEO. What is SEO? Search Engine Optimisation is a technique used online to improve a website’s ranking in organic search, especially on Google. This is done because the higher your website ranks on the…
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Whether you are working on building an SEO strategy or you are just getting started on SEO, keywords will play an important part. Not sure how to find the best keywords for your service, product or niche and create content with them? Here are 10 of the best methods to find the right keywords for…
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