We are seeing unprecedented times full of uncertainty and paths not walked before. But the question on everyone’s lips is, what does this outbreak mean for online business? The effects of Covid-19 are fast-changing and the way a business adapts to these changes is imperative to its survival of this pandemic. Many businesses have seen…
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SEO can be a minefield and is always changing. This is a short guide to the basics of getting started with SEO. What is SEO? Search Engine Optimisation is a technique used online to improve a website’s ranking in organic search, especially on Google. This is done because the higher your website ranks on the…
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Whether you are working on building an SEO strategy or you are just getting started on SEO, keywords will play an important part. Not sure how to find the best keywords for your service, product or niche and create content with them? Here are 10 of the best methods to find the right keywords for…
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If you are new to SEO and just getting started, you may have heard of the Yoast plugin. This plugin is an excellent tool for creating strong SEO content for your website and gives hints on how to make your content better. Here is a step by step guide on how to install and use…
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You may be wondering, what does branding have to do with Search Engine Optimisation (SEO)? If you are just getting started with SEO, it may seem like the focus is purely on keywords and link building to really improve your website’s ranking. However, your business’s branding and brand image can contribute and improve your SEO…
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No matter what point you are in your SEO journey, you will need to know about no-follow and do-follow links, what they mean for your website and the benefits of both. This is because both types of links can affect your websites ranking and link building techniques as you go. What are the differences between…
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In today’s content filled world, there is so much competition and millions upon millions of pieces of content. So how do you make an impression on your audience and start ranking for highly competitive, trending topics? Skyscraper content could be the answer to your question. What is Skyscraper Content? Skyscraper content is a technique where…
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PR (Public Relations) is the process of managing communication between a company or person and the public. It does not involve paying for advertisement but instead relies on organically sharing information to inform and educate. How does PR relate to SEO outreach? What is a PR Approach to SEO Outreach Often, websites want to share…
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If you are only just getting started with SEO you may be wondering if all the learning and struggle is worth it? SEO can definitely be a big learning curve and with little to no experience, it can be very overwhelming. So should you outsource your SEO instead? The Pros and Cons of Outsourcing SEO…
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With millions of websites on the internet today, it can seem so difficult to make an impact and create great content to compete and stand out. Content is hugely important for any website and business as it brings readers, potential customers, builds relationships and can advertise products and services. Here are 8 unique ways for…
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