In today’s content filled world, there is so much competition and millions upon millions of pieces of content. So how do you make an impression on your audience and start ranking for highly competitive, trending topics? Skyscraper content could be the answer to your question. What is Skyscraper Content? Skyscraper content is a technique where…
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PR (Public Relations) is the process of managing communication between a company or person and the public. It does not involve paying for advertisement but instead relies on organically sharing information to inform and educate. How does PR relate to SEO outreach? What is a PR Approach to SEO Outreach Often, websites want to share…
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If you are only just getting started with SEO you may be wondering if all the learning and struggle is worth it? SEO can definitely be a big learning curve and with little to no experience, it can be very overwhelming. So should you outsource your SEO instead? The Pros and Cons of Outsourcing SEO…
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With millions of websites on the internet today, it can seem so difficult to make an impact and create great content to compete and stand out. Content is hugely important for any website and business as it brings readers, potential customers, builds relationships and can advertise products and services. Here are 8 unique ways for…
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Implementing SEO strategies and techniques are very important for your website and its success but how will you know if you are making progress? Monitoring various metrics is also very important for your strategies in order to improve them, focus them and see your hard work paying off. Here are 4 Metrics you should be…
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Are you new to the world of SEO? Heard of SEO but overwhelmed by the amount of information available? Perhaps you’ve just launched your website and aren’t sure where to begin? We totally get it. SEO is a complete minefield of ever-changing rules, tactics and updates, and if you’ve never done it before it can…
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If you are new to SEO, you may have no idea what a Canonical tag is and how you should use them. Google and other search engines are changing all the time and canonical tags are another technique to use to improve your website’s SEO ranking. Here is a short guide to using Canonical Tags:…
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Onsite SEO provides different search engines to check your website’s content and understand the framework and structure of the content posted on your website. Thus, the process makes the website search engine friendly. Therefore, it is essential to avoid the following 10 mistakes in on-site SEO. Replicating content According to a research by SEMrush, 50%…
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Social media is one of the most important elements of any digital communication strategy. A survey by Statista reported that as of January 2019 the global average penetration rate of social media has been 45%. With approximately half of the world’s population using social media, it has become one of the most powerful digital marketing…
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The realm of content creation is growing at an unprecedented rate. The world of content provides remarkable opportunities including articles, blog posts, info graphics, social media posts, among plethora others. Therefore, following are the 10 different types of evergreen content for search engine optimisation. Designing Infographics Providing an info graphics for your blog post may…
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