Are you getting started with SEO and want to check your progress? Or are you interested in monitoring your SEO to improve and draw more traffic and potential income? Whatever you need, monitoring your websites SEO is important in growing your business/website and improving its performance. Why Should you Monitor SEO? Monitoring your websites SEO…
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Your website acts as a showcase for your business. The content that you post on your website allows your prospective clients to assess your capabilities and also allows you to build a brand that users can connect with. In addition, content also helps improve your ranking across search engines. This in turn can lead to…
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Every business wants to convert its website visitors into paying customers. But this can only be achieved if you are providing the best user experience to your visitors. A lot of websites tend to focus on the content and the design of their website, but do not place enough emphasis on user experience (UX). This…
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Creating relevant and robust content is the of essence for your business’s growth online. Online content provides a platform to showcase the story of your business across different platforms and more opportunity to reach your audience. As per the estimates of Internet Live Stats, the internet is home to around 1.7 billion websites and 4.3…
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A meta description is an HTML element that is used to summarise the content of your page. These descriptions are one of the first things that a potential visitor sees. Meta descriptions can play a major role in making your marketing campaigns, but a lot of business owners or marketers do not pay enough (if…
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Although search engine marketing (SEM) has been around for almost 13 years, businesses typically struggle to use it when generating business leads. If you don’t know how SEM works, it can almost seem like magic. We have created this guide to provide a brief overview of how SEM can make a visible positive impact. 1.…
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In today’s world, it can be seemingly more difficult to stay ahead of the competition. Naturally, companies adopt several SEO techniques in order to gain an advantage over others. While some of these techniques are fair, others can be deemed as unethical and unfair. One technique deemed as very unfair, is negative SEO. Negative SEO…
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WordPress is still one of the most popular platforms in 2019 for starting a new website or blog. With thousands of web users seeking to attract visitors to their site, you need to be prepared to stay ahead of the competition. Search-engine optimisation or SEO is one of the most important methods of increasing your…
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Surviving in the increasingly competitive market of SEO is a hard challenge for a newcomer. Because of this, the trial-and-error approach may not be optimal since you have to master your skills, control your marketing communication, and simply survive the initial ‘start up’ phase with limited resources. Here are some tips on becoming a successful…
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With emerging markets receiving access to quality Internet connections, search engine optimisation (SEO) has increased in value for modern businesses. In some industries such as software development or creative arts SEO is among the top 3 marketing platforms driving competitiveness. Despite its significance, however, there are a number of myths surrounding SEO; paying attention to…
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