Why do many marketing professionals believe that search engine optimisation (SEO) is the holy grail of digital marketing? SEO is virtually the only organic marketing instrument that helps companies gain visibility. But what can you do if you SEO budget is limited?
Unfortunately, SEO is often considered an expensive marketing channel. Reqeuiring a lot of financial and time resources to build, launch, and maintain a campaign.
Optimisation strategies often rely on the skills of SEO experts. Resulting in you paying more for their skills and knowledge.
Although good SEO rarely comes cheap, it is still possible to get the most out of a limited SEO budget. Check out our top five tips that you can use to add to your SEO efforts.
1. Use free SEO tools
Given the popularity of SEO, there is no surprise that the market is flooded with SEO solutions of different ‘shapes and forms’. Although, if you want to use some high-quality, industry-recognised tools (e.g. Ahrefs, Moz, or SEMrush), you will need to pay an upfront fee or monthly subscription.
This is not always a good option if you are working on a limited SEO budget. Luckily, there are numerous SEO tools you can get access to without needing to pay a penny.
These solutions range from keyword research and on-page tools to rank tracking and technical SEO. Enabling you to select what is needed to boost your SEO performance without any financial outlay.
Google Search Console (GSC) is one of the highest-ranked free SEO tools out there. Providing detailed information about the performance of your digital marketing campaign. As well as keyword performance, sitemap status, clicks, page impressions, and many more.
Don’t be afraid to experiment with different tools and to evaluate how they will aid your SEO strategy.
2. Refine your SEO strategy
If your SEO strategy does not yield the expected results, then it’s time for some fine-tuning. Refining your SEO strategy can be a bit tricky and you might wonder where to start.
The first thing to consider is to take a look at the keywords you are using. Do your keywords match the search engine results page (SERP) landscape where you are competing?
Typically, the terms you are looking to target have considerably high difficulty. Therefore, using long-tail alternatives could be a better option.
These keywords usually consist of three or more specific, high-quality words. Even though the average weekly search volume of long-tail keywords can be low. The difficulty of ranking for these keywords is often low too.
You can learn more about long-tail keywords in our extensive SEO guide.
Using long-tail keywords can help you generate higher conversion rates, increase traffic and sales. Ultimately, making your SEO strategy more effective.
This research can easily be conducted using search engines, free tools and competitor analysis. Therefore, contributing to your SEO even on a limited budget.
3. Link building
Did you know that Google’s latest search algorithm uses more than 200 ranking factors to identify the rank of a webpage in SERPs?
Links from other webpages are among the most important factors that determine how highly your webpage is ranked.
Backlinks hold such high SEO value due to the authority that is passed through links. The more authoritative the site is, the better chance your site has of ranking highly in search engines.
Obtaining high-quality links from trusted websites is not always possible without help or payment. Although some websites do support and allow free guest posts as well as comments with links.
This will help keep your SEO budget low by finding these websites yourself. However, it can be extremely time consuming and difficult to find sites with good authority and SEO metrics.
4. Consider outsourcing certain SEO tasks
Outsourcing has become a global market that generated more than $92 billion in revenue in 2019. Companies might seek assistance from SEO experts to make their business more visible or attract more consumers to their goods and services.
Link building is one of the areas of your SEO strategy where outsourcing makes sense. For example, you could collaborate with a trusted provider of blogger outreach services or agencies that specialise in this kind of activities.
Their services will cost you some money but, since they have a more streamlined process, the success of these services would likely be much higher than your own.
SEO agencies can obtain links from reputable and trusted blogs in less time and effort. Therefore, your SEO strategy can be more successful even with a limited budget.
5. Optimise website structure and content
Your website structure is tightly linked with the content you post. Poorly optimised content would definitely affect the optimisation of your webpages. Leading not only to poor user experience but also to lower website rankings.
In turn, a well-organised website provides users with structured navigation. Helping them to find products or answers to their questions efficiently and quickly.
Internal linking is also a ranking factor for search engines to help boost SEO. As well as helping your visitors find new content easily, it is also a great free optimisation solution.
Duplicate content is a crime in the world of SEO when it comes to publishing content online. However, even SEO professionals can duplicate content by mistake.
Unfortunately, this cannot be explained to Google and other search engines, as they do not consider intentions when ranking websites. Luckily, there are many SEO instruments out there that will help you detect and eliminate duplicate content from indexing, Boosting the effectiveness of your SEO strategy even on a limited budget.
Keeping your SEO budget low can be easy
Following these tips will help you improve the quality and effectiveness of your SEO strategy even if your budget is limited. Working in these areas will enable your website to successfully attract more organic traffic and improve SEO visibility.
Remember that just like any other internet marketing strategy, SEO is a creative process. By combining different SEO practices and instruments, you can significantly improve the rankings of your websites in SERPs. Generating more leads, traffic and ultimately sales for your business.