Onsite SEO provides different search engines to check your website’s content and understand the framework and structure of the content posted on your website. Thus, the process makes the website search engine friendly. Therefore, it is essential to avoid the following 10 mistakes in on-site SEO.
According to a research by SEMrush, 50% of the websites analysed by them registered cases for duplication. In order to stand out from others, it is essential to create content that is unique and personalised. With duplicate content, your website can lose the ability of page ranking. If you do have similar content on your website which can’t be avoided, you should make use of canonical tags.
Problems with title and header tags
Title and header tags play a pivotal role in SEO. Long, duplicate or missing title or header tags makes it difficult and confusing for search engines to optimise and your audience to understand. Google’s search engine shows 71 characters, thus using SEO tools to identify aforementioned errors will work wonders for your website.
It vital to understand that broken links, both internal and external, on your websites may significantly hamper the volume of traffic on your website. If your site has a higher number of broken links, search engines may not check relevant pages, and they won’t be indexed. You can use various tools to identify broken links and get them fixed.
Lacking image sources and tags
Search engines don’t have the capabilities to comprehend images; thus, alt tags including a brief description becomes imperative for your content to get a better SEO. This also helps your audience to understand the image if they are using a screen reader, or if the image is not loading properly.
Slow loading websites have significantly lower number of audience. In 2010, Google’s search engine installed the loading time as a parameter in its algorithm. Therefore, keep a strong and robust web hosting platform coupled with tools like Page speed insight to check on your website’s speed regularly.
Multiple and redundant links
Linking too many pages have the potential to dilute the quality of content of your own page and reduces the traffic volume. For good SEO, ensure that there are relevant number of quality links. You can conduct a link audit to check the value of added links on your website’s page.
Sitemap ensures that the search engines get consistent information in terms of important pages, updates, among others. Thus, ensuring the creation of the sitemap may improve the SEO to an extent.
Un-optimised and unstructured keywords attract no attention from the search engines for ranking. Right keywords are the essence between what user wants to read and your content. Keeping long tail keywords may work wonders. However, over-optimisation should be avoided.
Bad Meta report
Although meta data doesn’t affect the ranking structure of the website, it provides relevant information on the content of the website and whether to visit it or not. Thus, ensuring unique and content relevant meta descriptions may improve the audience traffic to your website.
Consistent temporary redirects
Temporary redirects enables search engines to index an outdated page while ignoring the updated redirect. Therefore, ensuring permanent redirect instead of temporary may improve optimisation of the website.