10 Crucial On-Site SEO Tactics
On-site SEO is essential to improve the ranking of your website. A well-optimised website ranks significantly higher on Search Engine Results Pages (SERPs). Below, we’ve listed 10 onsite SEO tricks you must do to increase your sites’ rank:
Developing Quality Content
It is near enough impossible for your website to rank highly without creating and publishing good quality content. Interesting, well-written, and unique content is one of the most crucial aspects of improving SEO. Quality content can be presented as articles, research, data or media, and should be savvy, useful and well researched.
Optimising Meta Data
When building pages for your website, each should have it’s own unique meta description. These should be around 70 – 90 characters, and should focus on the pages content, whilst containing the relevant keywords. Meta data helps search engines to understand what the page is about, and how it should rank in relation to users search queries.
Improving Page Speed
It is vital that you invest in a strong web hosting platform that provides robust load speed for your website. Not only does a website with a low speed rank less effectively, but it also makes your users have a negative user experience. In turn, this will increase your bounce rate, which also affects your SEO.
Internal and External linking
Links are arguably one of the most talked about features of SEO. Having a good volume of both internal and external links to your site is a major ranking factor. External links indicate to Google that your website is trusted and useful. Internal links allow easier navigation for the audience and creates a complete pathway from the query to the solution. Finally, always check back on links to ensure that any broken links or error 404’s are removed or updated.
Formatting Content Correctly
It is no use having great content, if it is formatted terribly. Whilst your content may be compelling, if it is difficult to read, or harsh on the eye (especially if users are on mobile or tablet devices) then it is no good. Dividing sections according to different tags such as H1, H2, H3, etc. creates an aesthetically pleasing page. Moreover, search engines utilise these tags to rank the website based on the content and thus, impact the rankings. Other ways of formatting your content to make it more readable include bullet point lists, images, infographics or video…
Using Images and Other Media
Which leads us to our next point! Media is a great way of breaking up lots of text on a page, to make it more appealing. Even more-so, blogs and online publications are favouring video content more and more, so utilising this kind of content can make it easier for you to get high quality backlinks. Whilst images are easier to understand for the audience, they can be difficult for search engines to understand. Therefore, every image should be tagged with a short description, also known as ‘alt text’.
For an SEO friendly website, you should ensure that your URLs are crisp, descriptive and include your keyword. A good URL should ideally include less than 250 characters.
Optimised For Mobile
Around 70% of searches are conducted from different forms of mobile phone. Thus, ensuring a mobile friendly website/page is essential for the growth of the website’s viewership. One can use different online tools to ensure the mobile friendliness of the websites and resort to a responsive design.
Correct Use of Keywords
Inclusion of relevant and target keywords in the content is a must, however, over-utilisation and repetition should be avoided. Verbosity is a sin, even for search engine optimisation. To avoid repetition, you can use different synonyms of the keyword.
Feedback and Comment Section
Comments section or feedback section have become extremely important for SEO as people engage with the website through this option. Reading and replying to someone’s comment makes them feeling noted and their engagement with the website increases. However, ensure that comments are properly read, understood and then replied and, moderated before posting.